New eMAM Blog

Monday, July 1, 2013

Maxell Introduces External Hard Disk Drive for Professional Applications









                                                                           News Release

Maxell Introduces External Hard Disk Drive for Professional Applications

— Multi-Interface External HDD Has Up to 3TB Capacity to Meet Archiving Needs of Video, Broadcast, and Post-Production Professionals —

Woodland Park, NJ – April 2013 –Maxell Corporation of America introduces the Multi-Interface External Hard Disk Drive(HDD), which has been specifically designed to address the large files associated with HD environments, including audio/video editing, digital photography, and animation. Part of Maxell’s Professional Plus series of professional-grade storage media, the Multi-Interface HDD provides video, broadcast, and post-production professionals with the capacity, durability, and overall performance necessary to easily and cost-effectively archive and back up HD, 3D and other large files.

Maxell offers Multi-Interface HDD in three capacities – 1TB, 2TB, and 3TB. To accommodate large files and ensure high transfer rates, the Multi-Interface drives support USB 3.0, eSATA, Firewire 400, and Firewire 800, and has a hot plug and play function for simple connection. It spins at 7200 RPM and has at least 16MB of cache. The drives support Apple Mac OS X 10.5 (or later), Microsoft Windows Vista 7, 8, and Windows Server 2003, 2008.

“High definition and 3D have created an archiving and backup challenge for video, broadcast, and post-production professionals,” said Patricia Byrne, senior marketing manager for Maxell. “Our introduction of the Multi-Interface External HDD provides professionals with a means to reliably, quickly, efficiently, and cost-effectively transfer HD files and footage.”

Specifically designed for professional environments, the Multi-Interface HDD has a durable aluminum housing and features excellent shock resistance. The drive also has a wide temperature range of -20° C to 60° C, and is RoHS compliant, making it environmentally friendly. Measuring 5.61 x 1.38 x 8.52 (inches), the Multi-Interface HDD can be positioned vertically or horizontally, so it can fit into tight configurations often associated with post-production suites.

List pricing for the Multi-Interface External HDD is $213.00 for 1TB, $276.00 for 2TB and $351.00 for 3TB.

About Maxell
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of optical and tape based media storage products including SD Cards, Flash Memory and a complete line of accessories. For more information, visit www.maxellpromedia.com.
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Maxell Contact: 
Patricia Byrne
Maxell Corporation
Professional/Commercial Products Group
201.794.5922
pbyrne@maxell.com

Media Contact: 
Lee Groeger
SGW
973.263.5481
Lgroeger@sgw.com

Maxell Professional Announces Launch of Professional Plus SDHC/SDXC UHS-I to ExpressCard Adapter for use with Sony® SxS® Applications









                                                                       News Release

Maxell Professional Announces Launch of Professional Plus
SDHC/SDXC UHS-I to ExpressCard Adapter for use with Sony® SxS®
Applications

—SDHC/SDXC UHS-I Memory Card Adapter Provides Broadcast Professionals with an Economical Alternative—

Woodland Park, NJ – April 2013 –Maxell Professional Media continues its commitment to creating high-quality, performance-driven media storage products with the introduction of the SDHC/SDXC UHS-I to ExpressCard Adapter for Sony® SxS® applications. Debuting in the spring, this product rounds out Maxell’sProfessional Plus series – a line of professional-grade storage media – to meet the needs of today’s multi-tasking broadcast professionals.

Maxell Professional Media’s SDHC/SDXC UHS-I to ExpressCard Adapter provides a perfect solution for XDCAM® EX camera users needing an affordable and reliable memory replacement to SxS® media. The adapter makes it possible for the excellent price/capacity ratio SD/SDHC/SDXC UHS-I memory cards to be used as recording media for XDCAM® EX camcorders and, in addition, supports UHS-I memory cards.

“The importance of providing our customers with affordable, reliable, high-quality professional data storage options is paramount to what we do,” said Patricia Byrne, senior marketing manager for Maxell. “The SDHC/SDXC UHS-I to ExpressCard Adapter enhances Maxell’s family of products, offering broadcast professionals a flexible data storage tool that will perform at the level they require, and have come to expect from Maxell products.”

Unlike similar adapters, a key advantage of the Maxell’s SDHC/SDXC UHS-I to ExpressCard Adapter is that it also works with memory cards above 32GB; namely, it supports SDXC cards up to 2TB so crews do not have to worry about running out of storage space during long shoots. Post-production professionals will benefit from the flexibility.

A multi-functional device, the SDHC/SDXC UHS-I to ExpressCard Adapter can be used as a super-high-speed card reader/writer for SD, Mini-SD, Micro-SD, SDHC and SDXC memory cards on desktop PCs, laptops or Macs with ExpressCard slot.

List pricing for the SDHC/SDXC UHS-I to ExpressCard Adapter is $57.00. Hi-res images and spec sheet available upon request. For more information, visit www.maxellpromedia.com.

About Maxell
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of optical and tape based media storage products including SD Cards, Flash Memory and a complete line of accessories.

Sony®, SxS®, and XDCAM® are registered trademarks of Sony ® Corporation. There is no affiliation between Sony® and Maxell Corporation of America or this product.
                                                                                  # # #
Maxell Contact:
Patricia Byrne
Maxell Corporation
Professional/Commercial Products Group
201.794.5922
pbyrne@maxell.com

Media Contact:
Lee Groeger
SGW
973.263.5481
Lgroeger@sgw.com

Maxell Professional Announces Launch of Professional Plus SD Card







                      News Release

Maxell Professional Announces Launch of Professional Plus SD Card

—16GB and 32GB Professional SD Cards Provide Broadcast, Video, and Post Industries
with Reliable, Durable Media Storage Options—


Woodland Park, NJ – 2013 – Maxell Professional Media expands its line of professional-grade products with the introduction of a Professional SD Card, furthering its dedication to supplying the professional broadcast, video, and post markets with storage media of the highest standard. The SDHC UHS-I Card, for DSLRs and Professional HD video cameras, debuts this spring, rounding out Maxell’s Professional Plus line of media storage products specifically developed to meet the stringent needs of broadcast, video, and post-production professionals who require storage options.

This Ultra High Speed UHS-I SDHC Memory card, is a full Class 10 with read speeds up to 95MB/s and write speeds up to 45MB/s*. It is faster, smarter and more robust than current SDHC cards and has been fully optimized for professional use.

“It is crucial that our customers be provided with data storage options that are optimized for professional use,” said Patricia Byrne, senior marketing manager for Maxell. “The SDHC UHS-I cards accomplish that goal on every performance level, and we are happy to add it to Maxell’s family of broadcast products.”

Maxell’s robust SDHC Cards, available in 16GB and 32 GB, will ensure that the quality of a user’s content remains true to the original source throughout the process of capturing, editing and transmission.

List pricing for the Professional SD Cards is $37.83 for the 16GB and $72.99 for the 32GB.Hi-res images and spec sheet available upon request. For more information, visit www.maxellpromedia.com.

About Maxell 
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of optical and tape based media storage products including SD Cards, Flash Memory and a complete line of accessories.

*Performance may vary according to different hardware configurations and operating system
                                                                         # # #
Maxell Contact: 
Patricia Byrne
Maxell Corporation Professional/Commercial Products Group
 201.794.5922
pbyrne@maxell.com

Media Contact: 
Lee Groeger
SGW 973.263.5481
Lgroeger@sgw.com