New eMAM Blog

Thursday, September 12, 2013

CINEDECK AND EMPRESS ANNOUNCE MAM INTEGRATION




Cost-effective media asset management for broadcast, digital cinema and post production

IBC 2013, Amsterdam, Netherlands – September 12th 2013 – Cinedeck LLC (www.cinedeck.com), a pioneering developer of tapeless capture systems for digital cinema, broadcast and post production, and Empress Asset Management, LLC (www.empressmam.com), a leading developer of web-based, media asset management (MAM) systems, have announced the product qualification and successful integration of eMAM™ media asset management with Cinedeck’s dual-channel RX3G and quad-channel MX recorders.

The new solution marries the versatility of Cinedeck’s dual-channel RX and quad-channel MX recorders to integrate with MAM systems in broadcast and digital cinema workflows, with the ability of Empress Media’s eMAM to easily organize, share, archive and repurpose digitized content. Visitors to IBC 2013, Amsterdam, will be able to see the new solution in action with the Cinedeck RX3G at Facilis Technology Inc. stand, Hall 7.D05. The RX3G and MX can also be seen at the Cinedeck stand in Hall 10.F39

eMAM provides an easy-to-use interface and powerful asset management tools. It can now be used to directly index and manage files recorded on the Cinedeck RX3G and MX rack-mountable, multi-format, multi-channel HD-SDI recorder, monitor and playback systems. eMAM ingest tools can monitor for recorded, high-resolution, file-based content as well as H.264 MP4 proxy files from any of the Cinedeck destination folders – whether they are on the recorders’ removable SSD drives, or on an external NAS (network attached storage) or SAN (storage area network).

eMAM can be used to input and process metadata associated with the content, and move files as needed to a centralized SAN storage for collaborative editing. As an example of use, H.264 proxy files, created by the Cinedeck RX or MX, can be directly used inside the eMAM’s players to support review-and-approval, annotation, rough-cut and marker functionalities, from any standard web browser or mobile devices.

The wide range of recoding formats and compact design of both the RX and MX make this solution suitable for the wide variety of production workflows in live, OB, broadcast and archive remastering operations. This solution reduces the ingest time and cost associated with separate transcoding to make the proxy files.

“We have worked closely with Empress to successfully integrate eMAM media asset management with the Cinedeck RX and MX technologies,” said Suzette Ferguson, Cinedeck worldwide VP of sales and marketing. “With this new MAM solution, content creators across the broad spectrum of production and post production have a new, powerful and comprehensive management solution at their fingertips.”

David Miller, Empress COO, commented, “We are focused on providing solutions for end-to-end tapeless workflows for customers. Cinedeck technology provides us with a powerful ingest functionality.”


About Empress:
Empress Media Asset Management, LLC is a privately held company providing digital asset management and workflow management solutions for broadcast, media, and corporate clients including its eMAM Online, eMAM Vault, eMAM Workgroup, and eMAM Enterprise product lines. It is part of the Empress family of companies, which includes Empress Cybernetic Systems Private Limited, specializing in customized software development, and Empress Media Inc, one of the largest distributors of blank recording media and supplies. For more information visit www.empressmam.com.

About Cinedeck LLC:
Founded by cinematographers, and headquartered in the heart of New York City, USA, Cinedeck manufactures innovative, touchscreen recording systems for use with all popular digital cinematography cameras. Along with on-set monitoring, playback and quality control capabilities, these recorders also unify camera-to-post workflows by offering the industry’s most comprehensive range of ready-to-edit output formats. Cinedeck EX, the industry’s first camera-mountable device, has proven essential to the workflow on hundreds of TV and cinema productions, and has won TV Technology’s “2010 STAR Award”, the “2010 Vidy Award”, DV Magazine’s “Award of Excellence”, and Studio Daily’s 2012 “Prime Award” for Best User Interface/User Experience. Continuing this pioneering spirit, Cinedeck LLC has addressed the challenges of the mobile OB broadcaster with its Cinedeck RX rack-mounted, multi-format recorder, monitor and playback system. Cinedeck RX was awarded the prestigious “2011 Pick Hit Award at IBC 2011” from Broadcast Engineering Magazine. The new Cinedeck MX builds on the company’s proven technology platform to offer fully-tapeless workflow for broadcast and cinema entertainment production and post. For more information, visit www.cinedeck.com.

NEWS RELEASE

Media Contacts:
Cinedeck                                                                   
Ron Prince, Prince PR                                                          
T: +44 1225 789 200                                                          
E: ronny@princepr.com        

Empress Media Asset Management LLC
Danielle Riesel
T: 001 888 808 3856
E: Danielle@empressmam.com


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