Maxell Professional Announces Launch of Professional Plus SDHC/SDXC UHS-I to ExpressCard Adapter for use with Sony® SxS® Applications

                                                                       News Release

Maxell Professional Announces Launch of Professional Plus

SDHC/SDXC UHS-I to ExpressCard Adapter for use with Sony® SxS®

Applications

—SDHC/SDXC UHS-I Memory Card Adapter Provides Broadcast Professionals with an Economical Alternative—

Woodland Park, NJ – April 2013 –Maxell Professional Media continues its commitment to creating high-quality, performance-driven media storage products with the introduction of the SDHC/SDXC UHS-I to ExpressCard Adapter for Sony® SxS® applications. Debuting in the spring, this product rounds out Maxell’sProfessional Plus series – a line of professional-grade storage media – to meet the needs of today’s multi-tasking broadcast professionals.

Maxell Professional Media’s SDHC/SDXC UHS-I to ExpressCard Adapter provides a perfect solution for XDCAM® EX camera users needing an affordable and reliable memory replacement to SxS® media. The adapter makes it possible for the excellent price/capacity ratio SD/SDHC/SDXC UHS-I memory cards to be used as recording media for XDCAM® EX camcorders and, in addition, supports UHS-I memory cards.

“The importance of providing our customers with affordable, reliable, high-quality professional data storage options is paramount to what we do,” said Patricia Byrne, senior marketing manager for Maxell. “The SDHC/SDXC UHS-I to ExpressCard Adapter enhances Maxell’s family of products, offering broadcast professionals a flexible data storage tool that will perform at the level they require, and have come to expect from Maxell products.”

Unlike similar adapters, a key advantage of the Maxell’s SDHC/SDXC UHS-I to ExpressCard Adapter is that it also works with memory cards above 32GB; namely, it supports SDXC cards up to 2TB so crews do not have to worry about running out of storage space during long shoots. Post-production professionals will benefit from the flexibility.

A multi-functional device, the SDHC/SDXC UHS-I to ExpressCard Adapter can be used as a super-high-speed card reader/writer for SD, Mini-SD, Micro-SD, SDHC and SDXC memory cards on desktop PCs, laptops or Macs with ExpressCard slot.

List pricing for the SDHC/SDXC UHS-I to ExpressCard Adapter is $57.00. Hi-res images and spec sheet available upon request. For more information, visit www.maxellpromedia.com.

About Maxell
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of optical and tape based media storage products including SD Cards, Flash Memory and a complete line of accessories.

Sony®, SxS®, and XDCAM® are registered trademarks of Sony ® Corporation. There is no affiliation between Sony® and Maxell Corporation of America or this product.
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Maxell Contact:
Patricia Byrne
Maxell Corporation
Professional/Commercial Products Group
201.794.5922
pbyrne@maxell.com

Media Contact:
Lee Groeger
SGW
973.263.5481
Lgroeger@sgw.com