New eMAM Blog

Tuesday, September 2, 2014

Overland SnapScale and NEO with Adobe Anywhere for Video (brief)

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Wednesday, July 30, 2014

Free Services come with a price.

Many content owners are using YouTube and Vimeo to post their sizzle reels, show edits, and then sending the links to the network executives.  YouTube and Vimeo provide free services, but the added benefits of eMAM Online-a professional marketing and sales platform can far outweigh its costs.

  • Ownership.   Your content is the result of your hard work.   It is the intellectual property of your organization.   Putting content into public facing sites shares it with the world, immediately losing all control and losing ownership.   You are legally granting licenses to YouTube and Vimeo to use your content the minute you upload to their sites.
  • Security.   eMAM provides tools for user management, tightly controlling access and all other permissions.   Digital rights are managed by the category and user group level.
  • Branding.   Customize and brand your content’s look and feel, whether as an email, as a playable link, or as a portal.   Control the settings on your player as you see fit.   No advertisement or related content (sometimes it could be from your competitor!) to distract your viewer.  Some organizations explicitly block users from accessing YouTube and Vimeo as corporate policy.
  • Multi Device Player.   No matter what devices your viewers have, eMAM can support them all!  Providing enormous flexibility to receive, stream and download in a range of formats, both proxy copies and originals.   
  • Streaming.   You can preconfigure any streaming technology, content delivery network, social media, or web platform, so users can easily use these systems and technologies directly from the eMAM web interface.
  • Workflow Integration.   eMAM provides complete integrated workflow solutions, with systems available for on premise locations and in the cloud-integrating most of the common video solutions, including editing, storage, archive, ingest, and delivery.   Built in collaboration, review/approval, and sharing tools empower staff and external customers for both work-in-progress and finished pieces.  Customers can order content for fulfillment.
  • Ingest.   eMAM has no restrictions on upload and storage.   Almost any format is supported through our transcoding integrations.   Accelerated file transfers (UDP) make the transfer of high resolution video and other large files feasible.
  •  Long Term Planning.  Every organization must implement systems to meet current needs and account for future needs.   The flexibility and power of the eMAM system ensures that your system can grow and change with your needs.   It is time consuming and expensive to run multiple systems, or migrate your content between platforms.   
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Sunday, May 25, 2014

eMAM and Adobe laying the foundation for modern media workflows.

Congratulations to Narenda Modi, now elected Prime Minister of India, the world's largest democracy! His landslide election is widely credited as the media savvy model for future Indian election campaigns. 

Empress worked with its system integrator partner to build a digitization and archive repository system for video content for Mr. Modi's Gujarat government.  

The eMAM Vault system manages the SAN storage, capture/ingest stations, and the robotic LTO library system in the highly secured system run by Gujarat Infomatics Limited,   The built-in eMAM extension panel in Adobe Premiere Pro CC allows users to capture the content from DVCAM, U-matic and Betacam tapes using a connected Matrox card for ingest directly to eMAM with metadata tagging.  A clip will be moved to the central storage and LTO library.  In addition to the digitization of around 4,000 hours of video, currently produced materials also end up in eMAM for post-production and archive.   eMAM interfaces allow easy search, review & approval, annotation, rough cut, metadata tagging and partial restore of these videos.

eMAM Feeder can support file based ingest, but critical to the system was ingest support for Firewire interface drives which was simple with the combined system:

1.       Tape decks and camera are connected to the ingest machine through the Firewire interface using Matrox cards.
2.       The user opens Premiere and presses the F5 key to load the capture window.   The built-in Adobe Media Encoder supports a wide variety of formats and codecs. 
3.       The videos open as clips into a Premiere Pro project in Premiere Pro. 
4.       The Premiere Pro project is exported to an eMAM project using the built in Premiere extension panel for metadata tagging, collaboration, distribution, storage, and archive management through eMAM.

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