Free Services come with a price.

Many content owners are using YouTube and Vimeo to post their sizzle reels, show edits, and then sending the links to the network executives.  YouTube and Vimeo provide free services, but the added benefits of eMAM Online-a professional marketing and sales platform can far outweigh its costs.

• Ownership.   Your content is the result of your hard work.   It is the intellectual property of your organization.   Putting content into public facing sites shares it with the world, immediately losing all control and losing ownership.   You are legally granting licenses to YouTube and Vimeo to use your content the minute you upload to their sites.
• Security.   eMAM provides tools for user management, tightly controlling access and all other permissions.   Digital rights are managed by the category and user group level.
• Branding.   Customize and brand your content’s look and feel, whether as an email, as a playable link, or as a portal.   Control the settings on your player as you see fit.   No advertisement or related content (sometimes it could be from your competitor!) to distract your viewer.  Some organizations explicitly block users from accessing YouTube and Vimeo as corporate policy.
• Multi Device Player.   No matter what devices your viewers have, eMAM can support them all!  Providing enormous flexibility to receive, stream and download in a range of formats, both proxy copies and originals.   
• Streaming.   You can preconfigure any streaming technology, content delivery network, social media, or web platform, so users can easily use these systems and technologies directly from the eMAM web interface.
• Workflow Integration.   eMAM provides complete integrated workflow solutions, with systems available for on premise locations and in the cloud-integrating most of the common video solutions, including editing, storage, archive, ingest, and delivery.   Built in collaboration, review/approval, and sharing tools empower staff and external customers for both work-in-progress and finished pieces.  Customers can order content for fulfillment.
• Ingest.   eMAM has no restrictions on upload and storage.   Almost any format is supported through our transcoding integrations.   Accelerated file transfers (UDP) make the transfer of high resolution video and other large files feasible.
•  Long Term Planning.  Every organization must implement systems to meet current needs and account for future needs.   The flexibility and power of the eMAM system ensures that your system can grow and change with your needs.   It is time consuming and expensive to run multiple systems, or migrate your content between platforms.   

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Digital Archive Management System for Media and Entertainment Oracle’s StorageTek Hardware with the XenData’s Archive Appliance and eMAM Vault

The latest Oracle brief:

eMAM and Adobe laying the foundation for modern media workflows.

Congratulations to Narenda Modi, now elected Prime Minister of India, the world's largest democracy! His landslide election is widely credited as the media savvy model for future Indian election campaigns. 

Empress worked with its system integrator partner to build a digitization and archive repository system for video content for Mr. Modi's Gujarat government.  

The eMAM Vault system manages the SAN storage, capture/ingest stations, and the robotic LTO library system in the highly secured system run by Gujarat Infomatics Limited,   The built-in eMAM extension panel in Adobe Premiere Pro CC allows users to capture the content from DVCAM, U-matic and Betacam tapes using a connected Matrox card for ingest directly to eMAM with metadata tagging.  A clip will be moved to the central storage and LTO library.  In addition to the digitization of around 4,000 hours of video, currently produced materials also end up in eMAM for post-production and archive.   eMAM interfaces allow easy search, review & approval, annotation, rough cut, metadata tagging and partial restore of these videos.

eMAM Feeder can support file based ingest, but critical to the system was ingest support for Firewire interface drives which was simple with the combined system:

1.       Tape decks and camera are connected to the ingest machine through the Firewire interface using Matrox cards.

2.       The user opens Premiere and presses the F5 key to load the capture window.   The built-in Adobe Media Encoder supports a wide variety of formats and codecs. 

3.       The videos open as clips into a Premiere Pro project in Premiere Pro. 

4.       The Premiere Pro project is exported to an eMAM project using the built in Premiere extension panel for metadata tagging, collaboration, distribution, storage, and archive management through eMAM.

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Store and Manage Media Assets with eMAM and BlackPearl

Store and Manage Media Assets Simply, Permanently and Affordably with eMAM's Integration with Spectra Logic BlackPearl 

eMAM’s Support for DPX Sequences

eMAM’s Support for DPX Sequences

Digital Moving-Picture Exchange (DPX) file format is one of the industry standard data format for handling a single frame of a motion picture or video data stream. DPX file format supports the exchange of resolution-independent, pixel-based (bitmapped) images, intended for very high quality moving image content for post-production, theatrical distribution and for long term preservation; DPX masters provide the input for digital cinema digital projection systems. This format is used in Motion Pictures and Effects industry that make particular use of the extensive header information and format's flexibility to handle high dynamic range and logarithmic color values at a variety of bit depths using RGB or YCbCr pixel descriptions. It is based on, but largely supersedes, Kodak's Cineon format that has more film specific header.

DPX images may be produced by scanning film, using a camera that produces a DPX output or by a post-production application like Adobe Premiere Pro, After Effects and Speed Grade. Adobe supports the playback of entire DPX sequence as single footage and allows full control over parameters like bit depth, black point and log/linear space allows non-destructive changes to be made at any stage of production. Embedded metadata like timecode associated with each DPX frame allowing more control during the production process.

Challenges in Archiving DPX Sequence

DPX file format is suitable for almost any raster digital imaging application. It provides a great deal of flexibility in storing color information for exchange between production facilities.  Also, DPX Specification allows for a wide variety of metadata to further clarify information stored (and storable) within each file. However, the larger number of files is a major overhead for the database and archive system.

For example, an image file sequence requires one file per frame. Approximate 86,328 DPX files required to store 1 hour video in 23.98 fps. 674GB storage space is required to preserve that video in full HD (1920 x 1080). High speed SAN storage is required to ensure the reliable playback of the DPX sequence because each frame and associated metadata loading is over head for the storage.

Once the project is finished, it may not be required to keep the source DPX sequences in the expensive high speed storage.

Solution

Advanced archive solution eMAM Vault allows the users to move the DPX sequences from high speed storage to less expensive LTO storage for long term preservation and protection. eMAM has a built in algorithms to consolidate a DPX sequence to a single H.264 proxy video for web based playback, with each frame in the proxy video is linked to a DPX file. The algorithms help to consolidate the DPX files into a ZIP64 archive file before sending to deep LTO archive library. This reduces the overhead in the database and archive systems from processing large number of files and increased amount of metadata. eMAM can process multiple DPX sequences in a folder automatically, and also detect any broken DPX sequences and warn the user before sending the files to archive.

Empress is planning to extend the support for partial restore of the DPX sequence based on the set in/out points in eMAM rough cut window.