Empress Media Asset Management (eMAM): April 2012

Friday, April 13, 2012

Digital Asset Management - The Solution is eMAM™

“DAM [Digital Asset Management] consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas.” (Reference Wikipedia) Currently we all use some form of asset management to manage our digital assets. In the near future more than 25% of content will be dominated by audio, videos and pictures. As digital assets grow, DAM systems will increasingly help manage resources effectively and efficiently - saving time for content users and creators through organizational structure and data centralization.
DAM systems are easy to use, however they require training in bringing together platforms, processes and people. Digital assets can be all kinds of files: stock photos, product images, presentations, videos, audio clips, and so forth. DAM systems provide secure and accessible repositories for various asset formats (Word, Excel, PowerPoint, PDF, GIIF, TIFF, MPEG4, etc.). DAM systems also provide several tools to organize data, and distribute assets across the marketing and communication channels of a company. What are the types of DAM?
Enterprise Content Management Systems (ECM): create an unlimited centralized storage location for all digital assets, making them easily accessible. These systems allow for a federated search and preview for all digital assets in all storage locations throughout an organization, all over the country or world.
Media Asset Management Systems (MAM): move media assets (video, audio, CC, graphics) throughout an organization. MAM systems will generally hold final/approved assets that have been placed in the system from surrounding sources. It is the main point of search and distribution (linear and non-linear platforms, and syndication). MAM requires careful planning, which begins at asset acquisition and creation. At advanced levels, MAM can drastically transform the way organizations manage the digitization of assets and corresponding access levels. MAM systems offer an array of ways for organizations to repurpose assets to maximize their value.
Production Asset Management Systems (PAM): hold and share video, audio and graphics for production and editorial usage. They hold all non-distribution assets and are seen as more of an ‘Editors/Producers Sandbox’. PAM systems can hold raw footage, rough cuts and fine cuts of content. PAM systems will hold non-approved cuts that may not be available for distribution. PAM’s are designed to work in more localized environments such as editor’s workstations and desktops.

What is eMAM? Why use eMAM?
eMAM™ is a web-based DAM system that organizes, manages, and distributes all kinds of digital information. eMAM is secure, reliable, extensible, feature-rich and capable of managing assets of any format. This powerful system has been designed to meet digital asset management requirements for organizations of any scale.
It offers three product lines: eMAM Online for remote hosting of assets, eMAM Vault is a turnkey intelligent archive system and eMAM Enterprise is a complete workflow and asset management system for installation on servers at client locations. eMAM Enterprise and eMAM Vault incorporate all the best features of MAM and ECM in one system. eMAM Online is an ECM with partial MAM functionalities, providing worldwide delivery and download of content through our hosted servers and Amazon Cloud.
eMAM™ has some desktop tools, including eMAM Feeder, but it is not a PAM. eMAM is the ultimate DAM solution - designed to manage a wide range of workflows. eMAM has a rich feature set capableanaging all types of content (video, audio, images, documents and files). eMAM can perform federated searches across multiple storage locations; move assets to different systems, storage locations, and arch of mive as needed; allow download and deliver to a variety of locations and platforms and locations in almost any codec/format; allow web based collaboration and approvals; power marketing; and much more. The easy-to-use interface is accessible from any web browser. Assets can be sent by ftp, Signiant, Aspera, UDP, or Amazon CloudFront to any smart phone or tablet. It has four front end, and seven backend components that seamlessly work together to manage assets from end to end.

Monday, April 9, 2012

Empress Media Asset Management, LLC announces release of the new eMAM™ Vault 3.0

Empress Media Asset Management, LLC announces release of the new eMAM™ Vault 3.0

New York, April 9, 2012: Empress Media Asset Management, LLC announces the release of version 3.0 of its eMAM™ Vault Intelligent Archive System at Booth N1517 at the National Association of Broadcasters (NAB) Convention April 16^th – 19^th at the Las Vegas Convention Center in Las Vegas, Nevada.

The eMAM Vault combines digital asset management, transcoding, and LTO library management into a secure, highly scalable hardware and software solution.

At the core of the system is the eMAM digital asset management software, designed to help organizations use their digital assets (videos, audio, images, and documents). The system allows users to search, manage, share, collaborate, market, and deliver content.

eMAM Vault system includes a powerful server provided by Rorke Data with internal storage of 36TB (32TB Usable) and the new Qualstar 8350 LTO robotic library with up to 75TB storage capacity and Xendata archive software completely managed through the eMAM interface.

“Rorke Data is proud to be a design and integration partner with Empress Media Asset Management for their eMAM Vault product line” stated Bob Herzan, Vice President of Sales for Rorke Data’s Media and Entertainment Division. “Rorke Data, an Avnet company, employs an open architecture philosophy when designing our servers, so they are able to be used in a wide variety of Media Rich applications. Rorke Data and Empress have worked side by side for over 6 months resulting in a very impressive design, integrating Digital Asset Management, Transcoding and LTO Management into a single, secure and scalable turnkey solution.”

Shaun McTernan, VP Sales & Business Development at Empress added “now with the affordably priced eMAM Vault, we can meet the needs of clients just starting to archive their media. As a turnkey system, they will need little or no IT staff to configure and setup the eMAM Vault. The system is also highly scalable, so customers can grow with the system as their needs expand or change over time.”

About Empress Media Asset Management, LLC

Empress Media Asset Management is a technology leading provider of digital asset management and workflow management systems for broadcast, media, and corporate clients. It is part of the Empress family of companies, which includes Empress Cybernetics System PVT LTD, specializing in customized software and database development and Empress Media Inc, one of the largest distributors of blank recording media and supplies.

Contact:

Empress Media Asset Management, LLC
Shaun McTernan, VP
shaun@empressmam.com

www.empressmam.com
Phone (212) 643-4898

About Rorke Data

Rorke Data Media & Entertainment division specializes in RAID, SAN, NAS and Archive

storage solutions for the post, film and broadcast markets. Rorke Data is an Avnet

Company. More information at: www.rorke.com

Empress Media Asset Management, LLC announces the release of eMAM™ enterprise 3.0 digital asset management platform at the National Association of Broadcasters (NAB) Convention.

New York, NY April 9, 2012: Empress Media Asset Management, LLC announces the release of version 3.0 of its eMAM™ enterprise digital asset management software. Demonstrations of eMAM™ can be seen at this year’s National Association of Broadcasters (NAB) Convention April 16^th – 19^th at the Las Vegas Convention Center (Booth N1517) in Las Vegas, Nevada.

Shaun McTernan VP Sales & Business development states; “eMAM has enjoyed considerable recent acceptance in the marketplace, with systems running or in deployment at many international organizations. The new improved eMAM 3.0 has an expanded feature set, new options, and better support.”

· The release will coincide with the first full release of eMAM Feeder for PC and Mac. This standalone application simplifies ingest: users can input files directly into the eMAM™ system, even if they do not have access to the eMAM library.

· Improved eBin. Users can now send branded mixed media messages to mobile platforms. Improved security features prevent unauthorized access or download.

· Logging module that enables users to tag incoming live streams with markers and comments. Configurable hardware and software options are available to meet a variety of needs. Touch screen or customized logging interface available.

· Full integration with XenData software for additional LTO archive options.

· Category MAM. eMAM can now move entire categories of assets together between storage locations and the archive to accelerate movement of large amounts of content.

· Improved support including 24/7 available by phone, portal, chat, or email, with an improved support portal and issue tracking.

About Empress

Empress Media Asset Management, LLC. a private company, is a leading provider of digital asset management and workflow management systems for broadcast, media, and corporate clients. It is part of the Empress family of companies, which includes Empress Cybernetics System PVT LTD, specializing in customized software and database development and Empress Media Inc., one of the largest distributors of blank recording media and supplies.